L’Oreal Advanced Haircare Total Repair 5 Damage-Erasing Balm

Damage? Not any more! Beloved readers, this is one of the drugstore products that is going on my “Products I Cannot Live Without List.” This has Holy Grail potential!

I’ve repurchased it over five times. I actually like it that much!

Initially, when I read its “Repair one year’s worth of damage in one use!” claim, I snickered mightily. (I work in marketing-with-a-capital-M and this claim still prompted an eye-roll, I must admit.)

No, L’Oreal, you mean this hides one year’s worth of damage, to the naked eye, with heavy smoothing and moisture-attracting ingredients.

This will not magically meld split ends, or give you a new head of hair. #Nope

What it will do is give you achingly soft, smooth, shinier hair in one use; and yes, it gets better with every use, especially if you use this whole system for this line, which I did.

(Seriously, beloved readers–run–do not walk to try this one!

My Experience

My 3c/4a curly hair that at the first time I used this was bleached and colored, in one use my hair was instantly softer, frizz was diminished, and my curl-pattern gained back the bit of definition that was lost, as a matter of bleaching it twice within the same week. (I was platinum for a weekend. I lifted my hair 10 full levels–without loosing it or regretting having done so. #IDidThat)

On my virgin hair I enjoy soft, shiny, defined curls–all signs of properly moisturized dense, curly hair.

This performs excellently because of the first set of bolded ingredients, as you can see below, each of these are moisturizing POWER HOUSES. They are the reason this is comparable to many salon-exclusive brands, for a fraction of the price.

T H E   G O O D

  • Perfect amount of slip for detangling
  • Silky, custard texture
  • Melts tangles
  • Sinks into hair immediately
  • Rinses cleanly
  • No build up
  • Under $10
  • Available at your local drugstore, Target, and Walmart

This pleasantly butter-yellow balm is custard-thick, but spreads with a silky feel. It melts into your hair right away and leaves a PERFECT amount of slip behind for detangling. It rinses cleanly, as though it was never there.

T H E   B A D

  • Fragrance

This is so sickeningly sweet it actually…well…(kind of) stinks. It smells of super-dee-duper-synthetic-honey and super-dee-duper-sweet-cream and super-dee-duper heady florals all combined into a tenacious wave of all-things-stereotypically-feminine.

It does linger after rinsing, but at an acceptable level–you’ll be far less likely to wretch when you catch wind of it (and you will).

L’Oreal, please do something about this! (Please.)

That con aside, this is a DRUGSTORE HOLY GRAIL product for seven bucks!



Holy. Grail. Drugstore. Damage. Eraser. Run–don’t walk–to try this seven dollar drugstore powerhouse conditioner. (You’re welcome, in advance.)

Ingredients: Water , Cetearyl Alcohol , Behentrimonium Chloride , Amodimethicone , Euphorbia Cerifera (Candelilla Cera) Wax , Cetyl Esters , Glycerin , Isopropyl Alcohol , Fragrance , Phenoxyethanol , Trideceth 6 , Hydroxypropyl Guar , Arginine , Glutamic Acid , Linalool , Hexyl Cinnamal , Cetrimonium Chloride , Serine , Chlorhexidine Dihydrochloride , Benzyl Salicylate , Hydroxypropyltrimonium Hydrolyzed Wheat Protein , Benzyl Alcohol , Limonene , Amyl Cinnamal , Citronellol , 2 Oleamido 1,3 Octadecanediol , Alpha Isomethyl Ionone , Yellow 5CI 19140 , Yellow 6CI 15985, D54157/1