I have repurchased this four times. That has never happened before with a non-natural drugstore shampoo to date.
Suffice to say, I like it.
Unlike every synthetic/non-natural drugstore shampoo I’ve used to date, cleansed my hair thoroughly without stripping my scalp leaving my curls and coils soft and fluffy.
You can read about my experience with the coordinating conditioner here.
T H E G O O D
- High lather (personal preference)
- Doesn’t strip hair
- Under $10
- Available your local drugstore, Target, Walmart
- No build up
- Doesn’t dry scalp
- Thoroughly cleanses
The shampoo is off-white, semi-shimmery, and on the runny side. It is fairly thick, but not like a conditioner or cleansing conditioner.
It explodes into a froth of bubbles–if you like bubbles, you will enjoy this–wraps around your strands and gently cleanses, rinsing away cleanly with ease. (I know, bubbles aren’t necessary for cleanliness, but they’re quite enjoyable.)
This does not eliminate or truly erase damage alone, but it does provide noticeable softening affect.
T H E B A D
The scent of this is so terribly synthetic-honey-meets-synthetic-cream-meets-synthetic-florals it made me wince. It is sickeningly sweet. There’s no way around it.
That typed and read, the scent lingers at appropriate levels in your hair–still sweet–mind you, but not as cloying.
Piles of milky bubbles thoroughly cleanse your hair without stripping it nor your scalp. This is a perfect foundation for the matching conditioner to noticeably mitigate damage.
Ingredients: Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamide MEA, Glycol Distearate, Sodium Chloride, Dimethicone, Fragrance, PPG 5 Ceteth 20, Sodium Benzoate, Salicylic Acid, Guar Hydroxypropyltrimonium Chloride, Carbomer, Linalool, Hexyl Cinnamal, Arginine, Glutamic Acid, Benzyl Salicylate, Serine, Benzyl, Alcohol, Limonene, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Amyl Cinnamal, Citronellol, 2 Oleamido 1,3 Octadecanediol, Alpha Isomethyl Ionone, Sodium Hydroxide, Citric Acid, FIL D54573/1